One-to-one marketing is a form of:.
A) relationship marketing
B) conceptual marketing
C) a marketing network
D) a sales orientation
E) societal marketing

Question

Quizplus · Accepted Answer

One-to-one marketing is a form of relationship marketing where companies focus on developing individualized relationships with customers, rather than treating them as a mass market. This approach is based on the understanding that customers have different needs and preferences and aims to create customized solutions that meet those needs.

One-To-One Marketing Is a Form Of