The objective of one-to-one marketing is to:
A) increase costs
B) build and maintain customer loyalty
C) reduce customer satisfaction
D) decrease revenue
E) do none of these

Question

Quizplus · Accepted Answer

The objective of one-to-one marketing is to build and maintain customer loyalty by creating personalized experiences for each individual customer. This can lead to repeat business and positive word-of-mouth, ultimately increasing revenue. It is not aimed at increasing costs or reducing customer satisfaction.

The Objective of One-To-One Marketing Is To