One way to identify the orientation of a firm is to examine its primary goal.If a firm sells to achieve profitability through sales volume,it would probably be:
A) promotion-oriented
B) price-oriented
C) sales-oriented
D) production-oriented
E) retail-oriented

Question

Quizplus · Accepted Answer

A firm that prioritizes achieving profitability through sales volume is likely to be sales-oriented. Such firms focus on increasing the quantity of sales and generating revenue.

One Way to Identify the Orientation of a Firm Is