Which of the following is NOT a viable method a company can use to become more marketing-oriented?
A) Train employees in the latest aggressive selling techniques.
B) Make sure all employees are customer-oriented.
C) Train employees to understand the company,its philosophy,and procedures.
D) Implement employee empowerment.
E) Train employees to focus on customer satisfaction.

Question

Quizplus · Accepted Answer

Training employees in aggressive selling techniques goes against the idea of being marketing-oriented, which is about meeting the needs and wants of the customer rather than pushing products through aggressive tactics. The other choices are all viable methods for a company to become more marketing-oriented.

Which of the Following Is NOT a Viable Method a Company