Shoppers at an Ingles supermarket can request Smart Partner cards.Before their purchases are rung up at the checkout,customers give the cards to the checkout person who swipes the cards.Then a percentage of the amount of money each shopper spent is given to a school the customer has chosen.The more money customers spend,the larger the donation to local educational institutions.Ingles uses the Smart Partner cards as a part of its:
A) commitment selling
B) transaction marketing
C) retailer-customer synergy
D) marketing engineering
E) relationship marketing

Question

Quizplus · Accepted Answer

This is an example of relationship marketing where Ingles is building a long-term relationship with their customers by giving back to the community they serve. The Smart Partner cards incentivize customers to continue shopping at the store and contribute to a good cause.

Shoppers at an Ingles Supermarket Can Request Smart Partner Cards