Which of the following pieces of information is used in market-product focus and goal setting,the second step of the planning phase of the strategic marketing process?
A)market-product grids with target segments and product groupings
B)marketing return on investment
C)revenues associated with each point of market share
D)trends for industry and competitors
E)possible cannibalization effects on other products in the line

Question

Quizplus · Accepted Answer

Market-product grids with target segments and product groupings are used to identify which segments the company should focus on and which products should be offered to those segments. This information is crucial in setting goals and developing strategies in the market-product focus and goal setting step. The other options listed may be used in later steps of the planning phase or in other phases of the strategic marketing process.

Which of the Following Pieces of Information Is Used in Market-Product