The actions taken in the development of the marketing program, Step 3 of the planning phase, include: (1) develop the program's marketing mix actions and (2) __________.
A)select target markets
B)identify industry trends
C)position the product
D)find points of difference
E)develop the budget by estimating revenues, expenses, and profits

Question

Quizplus · Accepted Answer

The second action in Step 3 of the planning phase is to develop the program's marketing budget by estimating revenues, expenses, and profits. Therefore, the best choice is E. Choices A, B, C, and D are all related to Step 2: Conduct a Situation Analysis.

The Actions Taken in the Development of the Marketing Program