Which of the following pieces of information is used in market-product focus and goal setting, the second step of the planning phase of the strategic marketing process?
A)marketing return on investment
B)revenues associated with each point of market share
C)trends for industry and competitors
D)possible cannibalization effects on other products in the line
E)market potential studies

Question

Quizplus · Accepted Answer

Market potential studies are used in market-product focus and goal setting. They provide information on the size and potential of a market, which helps in determining the goals and focus for a company's marketing efforts. The other options may be used in other steps of the strategic marketing process, but not specifically in market-product focus and goal setting.

Which of the Following Pieces of Information Is Used in Market-Product