The information needed for the marketing program, Step 3 of the planning phase, includes: (1) __________ and (2) detailed plans to execute the marketing program.
A)positioning studies
B)marketing mix actions
C)market-product grids with targets
D)projected future sales, expenses, and profits
E)market potential studies

Question

Quizplus · Accepted Answer

The information needed for the marketing program includes detailed plans to execute the marketing program, which refers to the marketing mix actions. The other options such as positioning studies, market-product grids with targets, projected future sales, expenses, and profits, and market potential studies may provide additional information but are not necessarily required for Step 3 of the planning phase.

The Information Needed for the Marketing Program, Step 3 of the Planning