At the De Beers website,users can design their own rings and show them to others.One out of five website visitors e-mail their ring design to friends and relatives who will then visit the site.De Beers is using __________ to promote its diamonds.
A)opt-out marketing
B)customerization
C)niche marketing
D)buzz marketing
E)viral marketing

Question

Quizplus · Accepted Answer

De Beers is using viral marketing by encouraging website visitors to share their ring designs with friends and relatives. This creates a viral effect and increases brand awareness and interest in their products.

At the De Beers Website,users Can Design Their Own Rings