One reason follow-up is so important is that research shows that the cost and effort to obtain repeat sales from a satisfied customer is roughly __________ of that necessary to gain a sale from a new customer.

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Research shows that obtaining repeat sales from a satisfied customer is roughly 50% of that necessary to gain a sale from a new customer. This is because satisfied customers are more likely to be loyal and continue to purchase from the same company, while new customers need to be convinced and persuaded to try the company's products or services. Follow-up helps to maintain a positive relationship with customers, increase their satisfaction and loyalty, and ultimately lead to repeat sales.

One Reason Follow-Up Is So Important Is That Research Shows