Television rating company Nielsen has labeled which of the following the "Zero TV" households?
A) offline TV viewers
B) traditional broadcast viewers
C) online TV viewers
D) satellite TV viewers
E) cable TV viewers
Correct Answer:
Verified
Q3: Advertising refers to
A) any nonpaid form of
Q4: A pioneering (or informational) ad
A) reinforces previous
Q5: The three primary types of product advertisements
Q11: The primary purpose of a pioneering product
Q16: Advertisers are excited about online TV because
A)ads
Q19: Another name for pioneering advertising is _
Q19: In the DiGiorno ad above,DiGiorno is introducing
Q21: Studies indicate that comparative ads attract more
Q22: The primary purpose of a competitive advertisement
Q32: An ad for Allegra allergy medicine highlights
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