In the DiGiorno ad above,DiGiorno is introducing its new Pizzeria! Pizza.What type of product advertisement is this ad?
A) reminder
B) pioneering
C) reinforcement
D) comparative
E) competitive
Correct Answer:
Verified
Q3: Advertising refers to
A) any nonpaid form of
Q4: A pioneering (or informational) ad
A) reinforces previous
Q11: The primary purpose of a pioneering product
Q16: Advertisers are excited about online TV because
A)ads
Q18: Television rating company Nielsen has labeled which
Q19: Another name for pioneering advertising is _
Q21: Studies indicate that comparative ads attract more
Q22: The primary purpose of a competitive advertisement
Q24: The Fidelity Investments ad above highlights the
Q32: An ad for Allegra allergy medicine highlights
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