A reminder ad serves to reinforce previous knowledge of a product, reminding the audience of the product's existence, benefits, and use. It does not necessarily promote specific features or compare to competitors, but rather seeks to remind consumers to continue using the product.

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A Reminder Ad

Question 40

Multiple Choice

A reminder ad

A) reinforces previous knowledge of a product.
B) assures current users they made the right choice.
C) promotes a specific brand's features and benefits.
D) tells people what a product is, what it can do, and where it can be found.
E) shows one brand's strengths relative to those of competitors.

Correct Answer: