Advertising, personal selling, sales promotion, public relations, and direct marketing are marketing communications alternatives that make up a firm's
A) cooperative advertising.
B) marketing mix.
C) media strategy.
D) promotional mix.
E) communication source.
Correct Answer:
Verified
Q10: The concept of designing marketing communications programs
Q11: To promote its theme parks to groups,
Q12: Communication is the process of conveying a
Q13: A primary function of the promotional mix
Q14: Integrated marketing communications (IMC) programs coordinate a
Q16: The _ is used in part used
Q17: Promotion represents one element in the marketing
Q18: Allegra is an antihistamine. To create brand
Q19: In a marketing context, the acronym IMC
Q20: Disney uses an integrated marketing communications program
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