At a Hallmark store you can find several different product lines of greeting cards,likely including Fresh Ink,Nature's Sketchbook,Shoebox,Maxine,Mahogany,and Tree of Life cards-all made by Hallmark for sale in its stores and intended to appeal to different target markets.The Mahogany line is designed to appeal to African-Americans.This is an example of __________ segmentation.
A)regional
B)lifestyle
C)demographic
D)geographic
E)psychographic

Question

Quizplus · Accepted Answer

The segmentation is based on demographic factors, specifically ethnicity as the Mahogany line is designed to appeal to African-Americans.

At a Hallmark Store You Can Find Several Different Product