Most people already know that Tums,a popular antacid,contains calcium.Today,Tums antacid stresses both the benefits of the antacid itself and the fact that Tums can be used as a calcium supplement.The new promotion involves changing consumers' attitudes toward Tums by
A)changing beliefs about the extent to which Tums has a specific attribute.
B)changing the perceived importance of a specific attribute.
C)adding a new attribute.
D)reducing the perceived risk.
E)providing stimulus generalization to prospective buyers.

Question

Quizplus · Accepted Answer

The new promotion involves highlighting the fact that Tums can be used as a calcium supplement, thereby changing the perceived importance of a specific attribute (calcium content) and potentially increasing consumers' willingness to purchase Tums for this reason.

Most People Already Know That Tums,a Popular Antacid,contains Calcium