The VALS framework segments consumers is based on
A)their primary motivation for buying products and their resources.
B)their demographics.
C)their product usage,age,and gender.
D)where they live.
E)their media usage and their demographics.

Question

Quizplus · Accepted Answer

The VALS framework segments consumers based on their primary motivation for buying products and their resources. It categorizes consumers into eight different segments based on these two factors: Innovators, Thinkers, Believers, Achievers, Strivers, Experiencers, Makers, and Survivors. This framework helps marketers better understand their target audience and tailor their marketing efforts to effectively reach and connect with them.

The VALS Framework Segments Consumers Is Based on