Another name for the analysis of consumer lifestyles is called __________.
A)demographics
B)psychographics
C)social statistics
D)physiological needs
E)sociographics

Question

Quizplus · Accepted Answer

Psychographics is the study of consumer lifestyles, values, opinions, interests, and attitudes. It goes beyond demographic information (such as age, gender, income, and education) to provide a deeper understanding of consumer behavior and preferences. Social statistics and sociographics are related fields that focus on social trends and patterns but do not specifically address individual consumer behavior. Physiological needs are basic human needs such as food, water, and shelter, which are not directly related to consumer lifestyles.

Another Name for the Analysis of Consumer Lifestyles Is Called