Question 1

What is environmental scanning? Using the five environmental forces that affect organizations,describe considerations for conducting environmental scanning for a new model of automobile.

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Question 2

How has the structure of the American household changed since 1960? In your answer,define the blended family and give an example of a way in which marketers have targeted that group.

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Question 3

Which of the following statements regarding the Geek Squad is most accurate?

Accepted Answer

The need for the Geek Squad arose from various environmental factors, including the increasing complexity of technology and the growing demand for technical support, not just a simple need for technological knowledge.

Question 4

Which generational cohort is part of the graying of America? Describe the interests and lifestyles of this cohort and why it is important to marketers.

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Question 5

In 2002,Geek Squad was purchased by leading consumer electronics retailer __________.

Accepted Answer

In 2002, Geek Squad was purchased by Best Buy.

Question 6

How have businesses responded to the changing roles of men and women?

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Question 7

Which generational cohort is also known as the baby bust? Describe the interests and lifestyles of this cohort and explain why it is important to marketers.

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Question 8

List the five environmental forces that have an impact on an organization as well as its suppliers and customers.Provide examples of factors that might be examined as part of environmental scanning for each of these forces.

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Question 9

Explain the trends in the racial and ethnic composition of the U.S.how marketers can use this information.

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Question 10

Describe the three generational cohorts that are of interest to marketers today.

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Question 11

What three factors contributed to changes in attitudes of women during the past thirty years?

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Question 12

Which generational cohort is often referred to as the echo-boom or baby boomlet? Describe the interests and lifestyles of this cohort and explain why it is important to marketers.

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Question 13

Geek Squad set out to provide timely and effective help with all computing needs regardless of the make,model,or place of purchase.Employees were called "agents" and wore uniforms with a Geek Squad logo to create a "humble" attitude that was not threatening to customers.Agents drove a black-and-white

Accepted Answer

Geek Squad agents drove a black-and-white Volkswagen Beetle, which became iconic for the brand.

Question 14

What is environmental scanning? How is it used in marketing?

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Question 15

Figure 3-1
-Using Figure 3-1 above,identify and explain the five environmental forces ("A," "B," "C," "D," and "E")that affect an organization.

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The answer of  Figure 3-1
-Using Figure 3-1 above,identify and...

Question 16

One of the primary uses of the BBB Accredited Business logo (shown above)is to

Accepted Answer

The BBB Accredited Business logo is primarily used to provide objective consumer protection for internet users by identifying businesses that have a commitment to trust, transparency, and customer satisfaction. It helps consumers make more informed decisions about where they choose to do business online.

Question 17

Explain how the racial and ethnic composition of the U.S.is expected to change between 2010 and 2030.

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Question 18

How would the following environmental trends influence the success of a manufacturer of high definition televisions (HDTVs): (1)growing number of older Americans; (2)population shifts to remote suburbs and small towns; (3)increase in per capita income and standard of living;and (4)increased use of various types of communication technology.

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Question 19

Before displaying the BBB Accredited Business logo on their websites,participating companies must: (1)be members of their local Better Business Bureau; (2)have been in business for at least one year; (3)have agreed to participate in BBB's advertising self-regulation program; (4)agree to abide by the BBB Code of Business Practices;and (5)

Accepted Answer

The final requirement for displaying the BBB Accredited Business logo is that the company must work with the BBB to resolve any consumer disputes that arise regarding goods or services promoted or advertised on their site. This ensures that the company is committed to ethical business practices and prioritizes customer satisfaction. The other options listed are not requirements for displaying the logo.

Question 20

Give an example of how each of the five environmental forces can impact an organization's marketing environment.

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Quiz 3: Scanning the Marketing Environment