Question 1

The blended family refers to a family
A)that is formed by merging two previously separated units into a single household.
B)that contains both male and female children.
C)that houses two or more generational cohorts under the same roof.
D)in which its members are of multiple races and/or ethnicities.
E)in which parents raise nonbiological children,either through adoption or foster care.

Accepted Answer

The blended family is formed by merging two previously separated units into a single household. This can occur when two individuals who have children from previous relationships come together and form a new family unit.

Question 2

Today,seven of the top ten cities are located __________.
A)along the east coast
B)near the Canadian border
C)along the west coast
D)near the Mexican border
E)within the central "fly over" region of the U.S.

Accepted Answer

The answer of Today,seven of the top ten cities are...

Question 3

A family formed by merging two previously separated units into a single household is referred to as a
A)cohort.
B)blended family.
C)merged household.
D)reconstituted family.
E)multi-generational household.

Accepted Answer

The answer of A family formed by merging two previously...

Question 4

A major regional shift in the U.S.population toward the __________ states is under way.
A)eastern
B)west coast
C)northern
D)midwestern
E)southern and western

Accepted Answer

According to recent population data and projections, there has been a trend of population growth and migration toward the southern and western states of the U.S.

Question 5

The U.S.Census Bureau has developed a two-level classification system that reflects the varying locations of the population.The smaller of these classifications is called the
A)consolidated metropolitan statistical area.
B)micropolitan division.
C)metropolitan statistical area.
D)minipolitan statistical area.
E)micropolitan statistical area.

Accepted Answer

The smaller classification developed by the U.S. Census Bureau is called the "micropolitan statistical area," which is designed to represent smaller urban areas with populations between 10,000 and 50,000.

Question 6

Which of the following states experienced a decline in population as reported in the most recent Census Bureau estimate?
A)North Dakota
B)Utah
C)Michigan
D)Colorado
E)Texas

Accepted Answer

Michigan experienced a population decline according to the most recent Census Bureau estimates, while the other states listed have shown population growth.

Question 7

Which of the following statements about the American blended family is most accurate?
A)The blended family is too small to warrant the development of a marketing program by a firm to reach its members with a product or service.
B)The rise in the divorce rate among baby busters is called a "gray divorce" because their divorce rate now exceeds 50 percent.
C)The majority of divorced people never remarry;instead,they choose to cohabitate.
D)Firms like Hallmark Cards have developed greeting cards with sentiments specifically created for step parents,step children,and step siblings.
E)The percentage of divorced couples has increased from 15 percent in 1960 to 60 percent today.

Accepted Answer

The statement "Firms like Hallmark Cards have developed greeting cards with sentiments specifically created for step parents, step children, and step siblings" is the most accurate statement about American blended families. The other statements are either incorrect (such as option E, which exaggerates the percentage of divorced couples) or not relevant to the topic of blended families (such as option A, which talks about marketing programs and option C, which talks about cohabitation).

Question 8

A micropolitan statistical area refers to
A)a statistical area of 2.5 million people or more.
B)a highly urbanized area with a centrally located population of at least 1,000,000 people.
C)a cluster of exurbs that function as a single unit due to the proximity of their geographic locations to an urbanized area.
D)a statistical area that has at least one urban cluster of at least 10,000 but less than 50,000 people and adjacent territory that has a high degree of social and economic integration.
E)a statistical area of at least one urbanized area of 50,000 or more people and adjacent territory that has a high degree of social and economic integration.

Accepted Answer

A micropolitan statistical area is defined as a statistical area that has at least one urban cluster of at least 10,000 but less than 50,000 people and adjacent territory that has a high degree of social and economic integration. It is designed to capture the economic and social activity of smaller cities and their surrounding areas.

Question 9

A statistical area of at least one urbanized area of 50,000 or more people and adjacent territory that has a high degree of social and economic integration is referred to as a
A)micropolitan statistical area.
B)metropolitan statistical area.
C)downtown statistical area.
D)zip code.
E)combined statistical area.

Accepted Answer

The definition given in the question is of a metropolitan statistical area. It includes at least one urbanized area with a population of 50,000 or more and the adjacent territory that has a high degree of social and economic integration. The other options do not fit this definition.

Question 10

To assist marketers in gathering data on the population,the U.S.Census Bureau has developed a classification system to describe the varying locations of the population.The system consists of two types of __________.
A)geometric areas
B)zip code areas
C)statistical areas
D)geodemographic areas
E)residential areas

Accepted Answer

The U.S. Census Bureau has developed a classification system known as statistical areas to assist marketers in gathering data on the population. This system is divided into two types of areas: metropolitan statistical areas and micropolitan statistical areas.

Question 11

The U.S.Census Bureau uses a classification system that reflects the varying locations of the population.The largest of these geographical areas is called
A)megapolitan statistical areas.
B)statistical areas.
C)combined statistical areas.
D)zip codes.
E)metropolitan statistical areas

Accepted Answer

Combined Statistical Areas (CSAs) are the largest geographical areas used by the U.S. Census Bureau, as they consist of multiple Metropolitan and Micropolitan Statistical Areas that are linked by commuting ties.

Question 12

Remote suburbs are called __________.
A)exurbs
B)suburbia
C)outstate residents
D)subdivisions
E)minor statistical areas

Accepted Answer

Exurbs are typically residential areas located beyond the suburbs and are characterized by low population density and dependence on automobiles for transportation.

Question 13

A metropolitan statistical area refers to
A)a statistical area that has at least one urban cluster of at least 10,000 but less than 50,000 people and adjacent territory that has a high degree of social and economic integration.
B)a statistical area of 2.5 million people or more.
C)a cluster of exurbs that function as a single unit due to the proximity of their geographic locations to an urbanized area.
D)a highly urbanized area with a centrally located population of at least 1,000,000 people.
E)a statistical area of at least one urbanized area of 50,000 or more people and adjacent territory that has a high degree of social and economic integration.

Accepted Answer

According to the U.S. Census Bureau, a metropolitan statistical area is defined as an area that has at least one urbanized area of 50,000 or more people and adjacent territory that has a high degree of social and economic integration. This includes both the urbanized area and the surrounding areas that are economically and socially tied to the urbanized area, such as neighboring counties with a high commute rate into the central city.

Question 14

Today,__________ of all Americans live in central cities,__________ live in suburbs,and __________ live in rural locations.
A)30%;30%;40%
B)20%;50%;30%
C)50%;30%;20%
D)20%;30%;50%
E)30%;50%;20%

Accepted Answer

30% of Americans live in central cities, 50% live in suburbs, and 20% live in rural locations, reflecting the distribution of the population across different types of areas.

Question 15

A metropolitan division
A)can be divided into even smaller units called micropolitan divisions.
B)is called a metropolitan megamarket if it has a population of 1,000,000 or more.
C)it can be divided into even smaller units called metroplex divisions.
D)are smaller subdivisions of a metropolitan statistical area that contains a population of 2.5 million or more.
E)has its own zip code to reflect the U.S.Postal Service designation.

Accepted Answer

A metropolitan division is defined as a smaller subdivision of a metropolitan statistical area that contains a population of 2.5 million or more. Hence, option D is the correct answer. Option A, C, and E are incorrect as they provide inaccurate or irrelevant information. Option B is incorrect as it refers to a different term (metropolitan megamarket) which is not related to metropolitan divisions.

Question 16

All of the following statements are true EXCEPT:
A)During the 2000s,more people migrated from suburbs to exurbs.
B)The number of micropolitan statistical areas exceeds those of metropolitan statistical areas.
C)During the 2000s,the U.S.population shifted from urban cities to suburbs.
D)During the early 1900s,the U.S.population shifted from rural areas to cities.
E)Most of the people in the U.S.reside in suburbs.

Accepted Answer

The answer of All of the following statements are true...

Question 17

If a metropolitan statistical area contains a population of 2.5 million or more,it may be subdivided into smaller areas called __________.
A)population subdivisions
B)metroplex divisions
C)metropolitan divisions
D)combined divisions
E)statistical divisions

Accepted Answer

According to the U.S. Census Bureau, a metropolitan statistical area with a population of 2.5 million or more may be subdivided into smaller areas called metropolitan divisions.

Question 18

A statistical area that has at least one urban cluster of at least 10,000 but less than 50,000 people and adjacent territory that has a high degree of social and economic integration is referred to as a
A)micropolitan statistical area.
B)metropolitan statistical area.
C)consolidated metropolitan statistical area.
D)megapolitan statistical area.
E)metropolitan division.

Accepted Answer

According to the United States Office of Management and Budget, a statistical area with one urban cluster between 10,000 and 50,000 people and adjacent territory that has a high degree of social and economic integration is called a micropolitan statistical area.

Question 19

Adjacent metropolitan statistical areas and micropolitan statistical areas may be grouped into __________ statistical areas.
A)zip code
B)residential
C)megapolitan
D)aggregated
E)combined

Accepted Answer

Adjacent metropolitan and micropolitan statistical areas are grouped into combined statistical areas, as defined by the U.S. Office of Management and Budget.

Question 20

Exurbs are
A)statistical areas of at least 50,000 or more people.
B)remote suburbs.
C)statistical areas of at least 10,000 but less than 50,000 people.
D)statistical areas that contains a population of 2.5 million or more.
E)the combination of metropolitan statistical areas and micropolitan statistical areas.

Accepted Answer

Exurbs are defined as remote suburban areas, located beyond the suburbs of a metropolitan area. They are typically characterized by low population densities and high levels of single-family home ownership. Options A, C, D, and E don't correctly define exurbs.

Quiz 3: Scanning the Marketing Environment

The blended family refers to a family

Today,seven of the top ten cities are located __________.

A family formed by merging two previously separated units into a single household is referred to as a

A major regional shift in the U.S.population toward the __________ states is under way.

The U.S.Census Bureau has developed a two-level classification system that reflects the varying locations of the population.The smaller of these classifications is called the

Which of the following states experienced a decline in population as reported in the most recent Census Bureau estimate?

Which of the following statements about the American blended family is most accurate?

A micropolitan statistical area refers to

A statistical area of at least one urbanized area of 50,000 or more people and adjacent territory that has a high degree of social and economic integration is referred to as a

To assist marketers in gathering data on the population,the U.S.Census Bureau has developed a classification system to describe the varying locations of the population.The system consists of two types of __________.

The U.S.Census Bureau uses a classification system that reflects the varying locations of the population.The largest of these geographical areas is called

Remote suburbs are called __________.

A metropolitan statistical area refers to

Today, of all Americans live in central cities, live in suburbs,and __ live in rural locations.

A metropolitan division

All of the following statements are true EXCEPT:

If a metropolitan statistical area contains a population of 2.5 million or more,it may be subdivided into smaller areas called __________.

A statistical area that has at least one urban cluster of at least 10,000 but less than 50,000 people and adjacent territory that has a high degree of social and economic integration is referred to as a

Adjacent metropolitan statistical areas and micropolitan statistical areas may be grouped into __________ statistical areas.

Exurbs are