From a marketer's perspective, ________ involves obtaining the desired result from using a particular product or service.
A) the central route to persuasion
B) copy testing
C) positive reinforcement
D) the peripheral route to persuasion
E) negative reinforcement

Question

Quizplus · Accepted Answer

Positive reinforcement is the best choice as it is the process of rewarding or encouraging a desirable behavior. From a marketer's perspective, this could mean achieving the desired result from using a particular product or service by offering rewards, incentives, or positive feedback to customers. The other options are not as relevant to obtaining a desired result from a product or service.

From a Marketer's Perspective, ________ Involves Obtaining the Desired Result