The best way for the manufacturer to obtain information about potential intermediaries from customers is by _______________ to learn customers' views about distributors in their market area.
A) talking with competitors who serve the same customers
B) conducting surveys
C) using focus groups
D) setting up a suggestion box
E) analyzing buyer data from UPCs

Question

Quizplus · Accepted Answer

Conducting surveys is the most effective way for the manufacturer to obtain information about potential intermediaries from customers. Surveys can gather specific feedback from customers about their experiences with distributors in the market area, and allow the manufacturer to identify potential intermediaries that meet the needs and preferences of their customers. Talking with competitors may provide some insight, but may not be as reliable or unbiased, while focus groups and suggestion boxes may not reach as wide of an audience as surveys. UPC analysis may provide data on purchasing patterns, but may not provide specific information about the performance of intermediaries.

The Best Way for the Manufacturer to Obtain Information About