Generalized lists of channel member selection criteria:
A) Can help the channel member to develop his or her own specialized list.
B) Usually conflict with more specialized lists of criteria.
C) Provide little room for flexibility.
D) Are adequate without changes.
E) Are relevant for all firms in every industry.

Question

Quizplus · Accepted Answer

Generalized lists serve as a starting point for developing a customized and specialized list of selection criteria for the channel members. This is because different industries and companies have unique needs and requirements, so a one-size-fits-all approach is not sufficient.

Generalized Lists of Channel Member Selection Criteria