If a channel has been structured to emphasize intensive distribution:
A) A great deal of emphasis is placed on selection.
B) Less emphasis is placed on selection.
C) Selection takes a long time to accomplish.
D) Channel members must be presold on the products prior to distribution.
E) The selected channel members must be re-evaluated every two years.

Question

Quizplus · Accepted Answer

When a channel is structured for intensive distribution, less emphasis is placed on selection. This is because the goal is to get the product into as many outlets as possible, rather than focusing on specific, selective channels. Therefore, the channel members may not need to be presold on the products or re-evaluated as frequently as they would in a more selective channel.

If a Channel Has Been Structured to Emphasize Intensive Distribution