As a general rule,the higher the level of selectivity of distribution:
A) The greater the emphasis on selection.
B) The less the emphasis on selection.
C) The lower the emphasis on finding prospective channel members.
D) The fewer the criteria used in selection.
E) The more crucial the need to place products in all appropriate outlets.

Question

Quizplus · Accepted Answer

The higher the level of selectivity of distribution, the more emphasis is placed on selecting the right channel members. This is because as the level of selectivity increases, the channel becomes more exclusive and only certain types of channel members will be suitable for the product or service being offered. Therefore, there is a greater need to carefully select the right channel members who will be able to effectively promote and distribute the product or service to the target market.

As a General Rule,the Higher the Level of Selectivity of Distribution