McDonald's, with its use of specific policies and procedures to provide an acceptable, consistent service quality, would best be described as using the personalized approach for customer service.

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Standardized services are based on establishing a set of rules and procedures and being sure that they are implemented consistently. McDonald's and other quick-service restaurants standardize the service they offer by developing a set of policies and procedures to provide an acceptable, consistent service quality.

McDonald's, with Its Use of Specific Policies and Procedures to Provide