Richard purchased a coffee maker from Amazon. As he was completing his purchase, the site suggested some brands of coffee for him to purchase. This is an example of
A) standardization.
B) information overload.
C) mobile marketing.
D) sales promotion.
E) personalization.

Question

Quizplus · Accepted Answer

Another version of personalization relies on the combination of recommendation engines with a database of customer transactions. At the appropriate moment-generally when you're about to make a retail purchase-the engine subtly makes a product suggestion. Amazon was the pioneer of automated recommendations, but the service has now been adopted by other retailers.

Richard Purchased a Coffee Maker from Amazon