Personalized service
A) does not require trained employees.
B) is more consistent than standardized service.
C) increases the consistency of service quality.
D) is based on establishing a set of rules for providing service.
E) depends on the judgment and capability of service providers.

Question

Quizplus · Accepted Answer

The delivery of personalized service depends on the judgment and capabilities of each service provider. Some service providers are better than others, and even the best service providers can have a bad day. In addition, providing consistent, high-quality personalized service is costly because well-trained service providers or sophisticated computer software generally are needed to implement the service.

Personalized Service