Catherine visited American Eagle, an apparel store, to browse through the new spring collection. The sales associate greeted her when she entered the store, showed her the new collection, and stayed with her throughout her shopping experience, bringing her additional items while Catherine was in the dressing room. This sales service can best be described as
A) a standardized service.
B) wardrobing.
C) micromanagement.
D) a personalized service.
E) a perceived service.

Question

Quizplus · Accepted Answer

Personalized service requires that service providers tailor their services to meet each customer's personal needs. Successful implementation of the personalized service relies on sales associates or the "personalization" offered by the retailer's electronic channel.

Catherine Visited American Eagle, an Apparel Store, to Browse Through