A retailer would be reducing the ________ by developing a better understanding of customer expectations and perceptions.
A) communications gap
B) standards gap
C) performance gap
D) knowledge gap
E) delivery gap

Question

Quizplus · Accepted Answer

The knowledge gap reflects the difference between customers' expectations and the retailer's perception of those customer expectations. Retailers can close this gap by developing a better understanding of customer expectations and perceptions.

A Retailer Would Be Reducing the ________ by Developing a Better