Factors like Coca-Cola's brand name "Coke" and Nike's "swoosh" symbol construct ________ resources for the organization.
A) physical
B) intangible
C) financial
D) invisible
E) human

Question

Quizplus · Accepted Answer

Coca-Cola's brand name "Coke" and Nike's "swoosh" symbol are intangible resources as they cannot be physically touched but hold value for the organization in terms of brand recognition and consumer loyalty.

Factors Like Coca-Cola's Brand Name "Coke" and Nike's "Swoosh" Symbol