When the producers of Ocean Spray cranberry products decided to make Craisins (a dried cranberry snack food) available in convenience stores, supermarkets, and vending machines, it was involved with determining _____ strategy.
A)promotion
B)pricing
C)product
D)distribution
E)possession

Question

Quizplus · Accepted Answer

When Ocean Spray decided to make Craisins available in convenience stores, supermarkets, and vending machines, it was involved with determining distribution strategy. This involves decisions about the channels through which a product is made available to customers.

When the Producers of Ocean Spray Cranberry Products Decided to Make