Which one of the following is a commonly used method for market segmentation?
A)benefit
B)volume
C)psychographic
D)geographic
E)all of the above

Question

Quizplus · Accepted Answer

All the options listed (benefit, volume, psychographic, and geographic segmentation) are commonly used methods for market segmentation. Each method targets a different aspect of the consumer base to tailor marketing strategies effectively. Benefit segmentation focuses on the advantages a product offers to different groups, volume segmentation divides the market by the quantity of product purchased, psychographic segmentation considers lifestyle and personality traits, and geographic segmentation divides the market by location.

Which One of the Following Is a Commonly Used Method