When compared to the consumer market, the business-to-business market:
A)is more geographically dispersed
B)bases buying decision more on emotions than rational thought
C)is lower in volume
D)uses more direct channels of distribution
E)is accurately described by all of the above

Question

Quizplus · Accepted Answer

The business-to-business market often uses more direct channels of distribution because transactions typically involve larger quantities and more complex products, requiring direct interaction between businesses.

When Compared to the Consumer Market, the Business-To-Business Market