_____ is the division of markets into different groups
A)Market layering
B)Market segmentation
C)Product segmentation
D)Tactical marketing
E)Strategy differentiation

Question

Quizplus · Accepted Answer

Market segmentation is the process of dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors, and who might require separate products or marketing mixes.

_____ Is the Division of Markets into Different Groups