Building internal support for the brand involves three steps. What are they?
A) Tracking, understanding brand logic, internal launch
B) External launch, brand research, positioning
C) Positioning, build a brand team, internal by-in
D) Understanding brand logic, gaining internal buy-in, building a brand team
Correct Answer:
Verified
Q2: Understanding a brand logic involves what form
Q3: Gaining internal buy-in is critical to building
Q4: When building a brand team, is it
Q5: Who should be in a brand team?
A)
Q6: The first step of building brand foundations
Q7: What research is necessary for building a
Q8: What does positioning involve?
A) Defining the brand
Q9: After developing a position, you should launch
Q10: Positioning involves answering which of the following
Q11: A brand position must meet four tests.
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