________ is a databasedriven interactive process of directly communicating with targeted customers or prospects using any medium to obtain a measurable response or transaction via one or multiple channels.
A) database marketing
B) direct marketing
C) mass marketing
D) affiliate marketing
Correct Answer:
Verified
Q2: Direct marketing as a term is synonymous
Q3: Direct marketing objectives do not include _.
A)selling
Q4: Brand marketing and direct marketing are converging
Q5: Direct marketing is known for having its
Q6: Direct marketing is characterized by _.
A)ongoing relationships
Q7: Which of the following are not factors
Q8: Which of the following is not a
Q9: _ allows customers to select the media
Q10: Multichannel distribution means:
A)using more than one direct
Q11: The seamless approach to delivering a consistent
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