In the STP five-stage process, what follows on from stage two, identify market segments?
A) Profile customers/consumers
B) Identify the total market
C) Select target market
D) Position against competing brands
E) Identify positions of competing brands.

Question

Quizplus · Accepted Answer

After identifying market segments, the next step in the STP (Segmentation, Targeting, Positioning) process is to select the target market(s) that the company will focus on.

In the STP Five-Stage Process, What Follows on from Stage