What is the marketing term for a relatively small, well defined and very focused target market?
A) A customised market
B) A targeted market
C) A gap in the market
D) A niche market
E) A corner of the market

Question

Quizplus · Accepted Answer

A niche market refers to a small, well-defined segment of the market that is specifically targeted by a business. It focuses on a specific group of customers with particular needs or preferences that are not fully addressed by the broader market.

What Is the Marketing Term for a Relatively Small, Well