There are five principal characteristics that will make a market segment particularly attractive for targeting. Four of these are: 1) it has sufficient current and potential sales and profits, 2) it has the potential for sufficient future growth, 3) it does not have excessive barriers or costs to entry or exit, and 4) it has some relatively unsatisfied needs that the company can serve particularly well. What is the fifth?
A) It does not comprise of difficult customers
B) It is not overly competitive
C) It is well documented
D) It is well established
E) Other companies are already making good profits there

Question

Quizplus · Accepted Answer

The fifth principal characteristic that makes a market segment attractive for targeting is that it is not overly competitive. This means the segment should not be saturated with competitors, allowing a new entrant a better chance of capturing market share and achieving profitability.

There Are Five Principal Characteristics That Will Make a Market