What is a perceptual map used to assess?
A) Audiences' degrees of selective attention
B) How much customers/consumers remember about an advert
C) Customer/consumer perceptions of competing brands
D) Relative brand equity
E) Differing perceptions of the brand's packaging

Question

Quizplus · Accepted Answer

Perceptual maps are graphical representations used to visualize how consumers perceive different brands or products in relation to each other, especially in terms of various attributes or dimensions, such as quality, price, or performance. This helps in understanding customer perceptions of competing brands.

What Is a Perceptual Map Used to Assess