What is the marketing term for how a target market perceives a brand in relation to competing brands?
A) Positioning
B) Perceptual mapping
C) Targeting
D) Segmentation
E) Profiling

Question

Quizplus · Accepted Answer

Positioning refers to how a brand is perceived in the minds of the target market relative to its competitors. It involves strategies to create a certain image or identity in the consumers' minds, distinguishing the brand from its competitors.

What Is the Marketing Term for How a Target Market