A Recent Report in the Media Has Questioned the Safety

A recent report in the media has questioned the safety of a commonly used food additive and has caused considerable consumer anxiety. Decades of scientific research have shown no evidence of any adverse effects for this additive and recent surveys have also shown the additive in foods are well below the maximum permitted level. From a risk communication perspective, which of the following would be a suitable strategy?

A) Products containing the additive should be recalled until further new research is conducted to ensure the safety of the additive.
B) Education materials on the lack of evidence to support the reported concerns should be made accessible online.
C) Due to the lack of scientific risk, and no new information coming to light, no further action should be taken on this issue.
D) A media release should be composed with the objective of updating public on the lack of scientific and safety evidence supporting the report.
E) A new survey should be conducted urgently into content levels of the additive in the food supply.