Question 1

Warm-up questions are simple and easy-to-answer questions that may or may not pertain to the research objectives.

Accepted Answer

Warm-up questions are designed to ease participants into the research process and are not necessarily directly related to the research objectives.

Question 2

When developing a questionnaire in a foreign language, the questionnaire should be created first in the foreign language rather than in the researcher's native language.

Accepted Answer

The answer of When developing a questionnaire in a foreign...

Question 3

Certain words such as "all", "every", and "never" should be avoided in question development for questionnaire design.

Accepted Answer

Using absolute words like "all," "every," and "never" can lead to biased responses and limit the accuracy of survey results.

Question 4

"Would you say you never think about the warranty when buying a major electronic device?" is a properly worded question for a marketing research questionnaire.

Accepted Answer

The question contains a double negative, which can lead to confusion and biased responses. It should be rephrased as "Do you consider the warranty when buying a major electronic device?" to get a clearer and more accurate answer.

Question 5

In a personal interview, the introduction is normally stated in the opening comments.

Accepted Answer

In a personal interview, the interviewer typically introduces themselves and may also provide an overview of the interview process before asking the first question. This would typically occur during the opening comments or introduction portion of the interview.

Question 6

Transition questions include "skip" questions that determine which question, or set of questions, will be asked next.

Accepted Answer

Transition questions are indeed used to skip certain questions and lead to the next relevant set of questions in a conversation or survey.

Question 7

There is nothing wrong with the following question: "As a BMW owner, you are satisfied with your car, aren't you?"

Accepted Answer

This question is an example of a leading question, as it suggests the desired answer and puts pressure on the respondent to agree. It is not an unbiased question and may not accurately reflect the true opinions of BMW owners.

Question 8

There is nothing wrong with the following question: "How much do you think you would pay for a pair of sunglasses that will protect your child's eyes from the sun's ultraviolet rays which are known to cause permanent blindness?"

Accepted Answer

The question is misleading and contains incorrect information. While UV rays can damage eyes and increase the risk of cataracts and other eye issues, they are not known to cause permanent blindness directly.

Question 9

Screening questions is a process used to screen out questions that are deemed to be too difficult or ambiguous for respondents.

Accepted Answer

The answer of Screening questions is a process used to...

Question 10

There is nothing wrong with the following question: "Should people be allowed to protect themselves from a violent physical assault by using mace as a mode of self-defense?"

Accepted Answer

The answer of There is nothing wrong with the following...

Question 11

Unfortunately, commonly used words sometimes encourage biased answers when they appear on a questionnaire.

Accepted Answer

Commonly used words may have a different connotation or meaning for different people, which can influence their response and introduce bias into the results of the questionnaire. It is important to carefully select wording that is clear and neutral to reduce the risk of biased answers.

Question 12

There is nothing wrong with the following question: "Do you believe Nichols Seafood Restaurant has good prices and service?"

Accepted Answer

The answer of There is nothing wrong with the following...

Question 13

In a mail survey, the introduction is normally provided in the "cover letter."

Accepted Answer

The cover letter is typically the first page of a mail survey and it usually includes an introductory message to explain the purpose of the survey, provide contact information for the researchers, and request participation.

Question 14

Screening questions should be asked at the very end of the questionnaire.

Accepted Answer

Screening questions should be asked at the beginning of the questionnaire to identify if the respondent is eligible to answer the remaining questions.

Question 15

To keep respondents from having to respond to long questionnaires and to reduce respondent fatigue, it is acceptable to introduce several topics in one question.

Accepted Answer

It is not acceptable to introduce several topics in one question as it can confuse the respondent and lead to inaccurate responses. It is important to keep questions focused and concise.

Question 16

Under conditions of anonymity, the researcher assures the respondent that his name will never be divulged to a third party.

Accepted Answer

The answer of Under conditions of anonymity, the researcher assures...

Question 17

You should always use the word "always" in designing questions so that you place a specific time parameter around an event.

Accepted Answer

Using the word "always" in a question can create overly restrictive and unrealistic parameters, and may result in inaccurate responses. It is better to use more flexible language and allow for variations or exceptions.

Question 18

The organization of a questionnaire can cause respondents to stop answering questions.

Accepted Answer

The organization, length, and wording of a questionnaire can all affect the willingness of respondents to complete it. A poorly organized or overly long questionnaire may result in respondents getting frustrated or fatigued and stopping before completing it.

Question 19

One reason to disguise the true sponsor of a survey is to prevent alerting competitors to the survey.

Accepted Answer

If competitors become aware of a survey, they may be able to use that information to their advantage by adjusting their own strategies or challenging the results of the survey. By disguising the sponsor, the survey can gather more honest and accurate responses without alerting competitors.

Question 20

Leading questions that lead with phonics deal with question content.

Accepted Answer

Leading questions that lead with phonics do not deal with question content. Phonics-based questions involve sounding out words and focusing on the sounds of individual letters or letter combinations.

Quiz 8: Questionnaire Design