Scenario 2-6 SC Johnson & Son Produces a Wide Variety of Very

Scenario 2-6
SC Johnson & Son produces a wide variety of very popular consumer products such as Shout , Windex , Mr. Muscle , Ziploc , Edge , Glade , Vanish , Raid , OFF! , Pledge , Scrubbing Bubbles Bathroom Cleaner. These products are in highly competitive markets and require substantial investments in consumer promotion to maintain market share.
-(Scenario 2-6) SC Johnson has recently hired an advertising agency to help promote their products. Several of the senior managers have indicated that they are uncertain as to the specific benefits of advertising their consumer products. Which of the following departments of their agency should be involved in giving this information to this client?

A) administrative services
B) marketing research services
C) creative services
D) account services