Which of the following statements is true of customer relationship management?
A)It involves targeting the average customer or everybody.
B)It involves establishing and tracking customer interactions with the company.
C)It considers all customers as one large group that should be targeted with a single promotional strategy.
D)It is used by sales-oriented firms to convince customers to buy their products.

Question

Quizplus · Accepted Answer

Customer relationship management involves establishing and tracking customer interactions with the company to improve relationships and maximize customer retention. It is a strategy used by companies to build long-term relationships with their customers and improve customer satisfaction. It is not about targeting the average customer or using a single promotional strategy for all customers. While it may be used by sales-oriented firms, the focus is on building relationships with customers and not just convincing them to buy products.

Which of the Following Statements Is True of Customer Relationship