Researchers at Fresnas Inc. invented a new form of glass that filters harmful rays of sunlight and blocks heat. Without researching the market conditions, Fresnas Inc. manufactured windshields with the new glass. It hopes that customers will like its new product. In this scenario, Fresnas Inc. has adopted a _____.
A)sales orientation
B)production orientation
C)market orientation
D)societal marketing orientation

Question

Quizplus · Accepted Answer

Fresnas Inc. has adopted a production orientation where it is primarily focused on manufacturing its product without researching the market conditions or understanding customer needs and preferences.