Which of the following statements is true of a sales orientation?
A)Consumers can be convinced to buy goods or services even though they do not need them.
B)Sales-oriented firms understand the needs and wants of the marketplace.
C)Sales-oriented firms lay maximum emphasis on society's long-term best interests.
D)Intermediaries are encouraged to push manufacturers' products aggressively.

Question

Quizplus · Accepted Answer

A sales orientation focuses on maximizing sales and profits by aggressive selling techniques, often by pushing intermediaries to sell the manufacturer's products. This approach does not necessarily prioritize the needs and wants of the marketplace, nor does it promote society's long-term best interests. The statement in option A is also incorrect, as ethical sales practices require that goods and services be sold only to those who need or want them.

Which of the Following Statements Is True of a Sales