The effectiveness of publicity cannot be measured

Question

Quizplus · Accepted Answer

While it can be challenging to measure the exact ROI of publicity, there are ways to track the impact it has on brand awareness, website traffic, social media engagement, and other key performance indicators. PR professionals can use various tools and analytics to assess the media coverage, audience reach, and message resonance of their campaigns. Thus, while it may not be as straightforward as measuring direct sales or leads, the effectiveness of publicity can still be evaluated and optimized.

The Effectiveness of Publicity Cannot Be Measured